Headhunter
from €15,000per hire, one-time
- 25-30% of annual salary
- Pipeline ends with the placement
- Candidates belong to the headhunter
- Next hire starts from zero again
Employee acquisition via social media
Hire employees through Facebook & Instagram.
Pre-qualified applications through Meta Ads. Predictable, calculable per hire, with no job boards and no headhunter commissions.
Traditional application
- Write a cover letter
- Update the CV
- Scan certificates
- Email everything as a PDF
Our application funnel
- A few questions, one tap each
- Name and phone number
- Done, you call them back
Industries that hire with us.
We work across industries, anywhere good people are hard to find. If your industry isn’t listed: ask us anyway.
- Skilled TradesHVAC, electrical, construction, automotive
- Care & HealthcareRegistered nurses, assistants, medical staff
- Hospitality & HotelsService, kitchen, housekeeping
- ManufacturingSkilled workers, shift leaders
- Logistics & TransportTruck drivers, warehouse
- RetailSales staff, store managers
- Office & AdminClerical staff, assistants
- Sales & Field ServiceSales reps, account management
You’re not finding anyone.
Sound familiar?
Four reasons why good employees no longer come through the old channels, and what that has to do with Facebook and Instagram.
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80%of the market isn’t actively looking
Job ads only reach people who are actively searching.
That’s just 20 percent of the market. The other 80 percent, the really good ones, are employed, content enough, and never check Indeed or StepStone. But they scroll Instagram every evening.
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25-30%of annual salary
Headhunters cost a fortune and don’t build anything for you.
Per position. No guarantee. And for the next hire, you start from zero again. Your own campaign costs a fraction and keeps running.
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2 hrsa day, on average
Your ideal candidates are on Facebook and Instagram.
That’s exactly where they decide whether an employer looks interesting or not. If you’re not there, you don’t exist to them.
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Building a Meta campaign yourself is a full-time job.
Anyone trying to do this on the side burns through budget. We do nothing else, all day long.
- Pixel
- Conversion API
- Custom Audiences
- Lookalikes
- Creatives
- Funnel
- Pre-qualification
- Reporting
Your recruiting today, and with us.
The difference isn’t “better ads.” The difference is a different system behind them.
Today
You hope someone applies.
- Job ad posted, and then you wait.
- Two or three applications, rarely a fit.
- Headhunter hired: 15,000 to 30,000 euros in commission.
- No pipeline. Next time you need to hire: back to zero.
With Recruiting Partner
You know what’s coming in, and what it costs.
- Meta campaign live in 14 days.
- 15 to 40 pre-qualified applications per month.
- Cost-per-hire known, predictable per position.
- The pipeline keeps running, even for the next hire.
A fraction of what you pay today.
We’re open about money. Here’s a comparison of what a hire costs through traditional channels, and what’s realistic with us.
Job Boards
€800-2,500per ad, per month
- Recurring costs, no guarantee
- Reaches only active job seekers
- Ads get ignored
- No control, no tracking
Recruiting Partner
€400-1,200per qualified hire
- Fixed price, no commission on salary
- Reaches passive candidates too
- The pipeline belongs to you, for good
- Every application is trackable
Numbers from real client projects, 2024-2026. The exact figure depends on position, industry, and region, and we’ll calculate yours specifically in the strategy call.
Recognize yourself here?
If even two of these points hit home, it’s worth a conversation.
Services
Our services at a glance.
We offer end-to-end recruiting solutions, from social media content to websites. From candidate sourcing to final selection, we’re your partner.
Core service
Employee Acquisition
Find qualified skilled workers.
We build and run recruiting campaigns on Facebook and Instagram that deliver predictable applications every month.
- Meta Ads campaigns
- Targeting & Lookalike Audiences
- Phone pre-qualification
- Cost-per-hire reporting
Websites
Your digital business card, refreshed.
Career pages and landing pages that turn clicks into applications: fast, built for mobile, and with a clear application funnel.
- Career page
- Multi-step application funnel
- Conversion-optimized design
- Tracking & pixel setup
Regional Visibility
Visible right where your employees live.
With Google My Business and local targeting, you become the go-to employer for applicants in your region.
- Google My Business optimization
- Local geo-targeting
- Review management
- Regional campaign management
Social Media Content
Content that carries your brand.
Consistent social media content that builds your employer brand and attracts qualified talent.
- Content calendar & strategy
- Photo, video, and reel production
- Community Management
- Monthly reporting
Process Optimization
Faster from click to contract.
We analyze your existing application process and remove the friction points that cost you good applicants today.
- Application audit
- Response time optimization
- Automated workflows
- Reporting & KPI dashboard
Authentic Employer Presence
Professional photos and videos.
Real footage from your business instead of stock photos. We come on-site and produce content that builds trust.
- On-site photo shoots
- Video production (employee testimonials)
- Drone footage
- Editing & post-production
Employee Retention
BenefitBindung 360° Plus
Turn new hires into long-term employees.
Winning new employees is good. Keeping the right ones for the long term is better.
BenefitBindung 360° Plus combines modern recruiting with attractive employee benefits and makes your company an employer of choice.
Book a strategy callOur method compared.
Why recruiting through Meta Ads outperforms traditional channels, side by side.
 |
Job boards | Print ads | Headhunters | |
|---|---|---|---|---|
| High volume of applications | Yes | No | No | No |
| Reach active job seekers | Yes | Yes | Yes | Yes |
| Reach candidates open to a switch | Yes | No | No | Yes |
| Build your employer brand | Yes | No | Yes | No |
| Sustainable recruiting system | Yes | No | No | No |
| Optimized using personality psychology | Yes | No | No | No |
| BenefitBindung 360° Plus | Yes | No | No | No |
Four phases to your first application.
From the first introduction to the first application in your inbox. No gut feeling, no luck. A system we’ve refined across more than a hundred campaigns since 2021.
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Week 1
Strategy & Target Audience
We define exactly who you need, which pain point we address, and which message stops the right people from scrolling. Plus pixel setup, Conversion API, and clean tracking from day one.
- Target audience briefing
- Meta Pixel & CAPI
- Tracking setup
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Week 2
Application Funnel & Creatives
We build the landing page that turns a click into an application, with pre-qualification questions that cleanly filter out candidates who don’t fit. In parallel, we produce the ads: photo, video, copy, several variants for A/B testing.
- Recruiting landing page
- Pre-qualification questions
- Ads in photo and video
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from week 3
Launch & Optimization
The campaign goes live on Facebook and Instagram. Every week, we test new audiences, ads, and hooks. What works, we scale. What doesn’t, we switch off immediately. You see every day exactly how much budget each application costs.
- Live launch on Meta
- Weekly A/B testing
- Daily reporting
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ongoing
Pre-Qualification & Handover
Applications come in. Our team reviews every single one, by phone or video, before it reaches you. You only hold first interviews with people who actually fit. Complete with a full dossier, availability, and salary range.
- Phone pre-screening
- Candidate dossier
- Interview scheduling
Book a strategy call
Free and without obligation.
References
What our clients actually get.
Client name on request
New customers and new employees through one system.
For both companies, customer acquisition and employee acquisition run through the same system, including a dedicated recruiting funnel for installers.
Ask for the contact in the first call3 to 12leads per day
“Today, customer and employee acquisition run through one system, with new inquiries every day across all projects.”
Name on requestLet’s look at your open position.
Book a strategy callSpecialists in Meta recruiting.
A team of 14 specialists from performance marketing, creative production, and HR. We’re based in Cologne, work remote-first, and do exactly one thing: win applications through Meta Ads.
- Founded
- 2021
- Focus
- Meta Ads and recruiting
- Headquarters
- Cologne and remote
- Languages
- German and English
from Cologne
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TobiasManaging Director & Strategy
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LinaClient Success & Accounting
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ElenaCreatives & Funnel Building
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AntonSales & Consulting
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GülsümPre-Qualification & First Interviews
No applications, no risk.
If you don’t have a qualified application in your inbox within the first 30 days, we keep working for free until the first applicants arrive. We’re confident enough in our method to put it in writing.
Book a strategy callin writing
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First application within 30 days
If not, we keep working for free until it arrives.
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Cancel monthly
After the minimum term. No long-term lock-in, no tricks in the fine print.
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Full transparency
Every application is traceable in the dashboard, from the ad to the hire.
Honestly
Who we don’t work with.
Recruiting through Meta Ads works. But not for every role and not for every company. Here are the cases where we’ll point you somewhere else.
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You need someone within 48 hours.
An honest Meta campaign needs two to four weeks from briefing to the first qualified application. If you need someone at the door the day after tomorrow, a staffing agency is the better fit.
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You’re hiring senior roles from €80,000 in salary.
C-level, senior physicians, top engineers: these audiences don’t scroll Instagram looking for jobs. For those, classic direct outreach through LinkedIn or executive search is more honest and more effective.
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You don’t have budget for a three month test.
Meta Ads are an optimization game. In the first few weeks, we learn your audience, and the real results come from month two onward. Anyone who only wants to “try it” for a month burns budget and ends up frustrated.
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You want applications, but won’t respond to them.
We deliver pre-qualified applicants. But someone on your team has to respond within 24 hours. Letting applications sit for three weeks wastes our work and loses the applicants to the competition.
Who’s left
- Mid-sized companies with 20 to 500 employees
- Positions paying €30,000 to €75,000 gross
- Several hires needed per year
- Willingness to build a long-term system instead of a quick fix
If you see yourself here, let’s talk.
Book a strategy callYour questions, answered.
Your question isn’t here? Just ask us directly.
How do we start working together?
You book a free strategy call. In thirty minutes, we clarify whether your position can be filled through Meta Ads, what a realistic cost-per-hire would be, and what the application funnel would look like for you. If it’s a fit for both sides, we launch the first campaign within two weeks.
How long until the first applications come in?
In our experience, the first applications land in your inbox seven to fourteen days after launch. Meta uses the first few days to optimize delivery. From week three, the campaign runs at a stable, predictable level.
How is social recruiting different from traditional job ads?
Job ads on Indeed or StepStone only reach people who are actively searching, about twenty percent of the market. With Meta Ads, we also reach passive candidates who are happy in their current job but would switch for the right offer. That’s exactly where the best people are.
How long does a campaign run?
We recommend at least three months so the campaign can reach its full potential. Many clients stay with us for years and use the application funnel for ongoing recruiting. We agree on the minimum term individually, depending on position and volume.
What does it cost?
We work with a monthly retainer plus the ad budget, which goes directly to Meta. The exact amount depends on industry, position, and competition. In the strategy call, we give you a concrete range and tell you honestly if the investment isn’t worth it for you.
Does it work for every industry?
For most, yes. It works especially well in skilled trades, healthcare, manufacturing, sales, office and administrative roles, and hospitality. It gets harder for highly specialized positions with a very small talent pool. We’ll tell you that openly upfront, too.
Lina runs the calls
Free strategy call.
Thirty minutes. No sales pitch. We look at your open positions and tell you honestly whether and how a Meta campaign would work for you.
What you’ll take away from the call
- An assessment of whether your position can be filled through Meta Ads
- A realistic cost-per-hire range for your position
- An outline of what your application funnel would look like
- A clear answer: yes, no, or “not yet”
Pick a time directly
- 30 minutes
- Free
- No sales pitch
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